Linked In has been around for a long time, however it’s been used more for job search than small business development. But all that is changing. By using a few simple optimization tricks and a couple of user-friendly strategies – YOU can turn Linked In into a major player in your promotion toolbox. The thing…
As a Solo Pro, how you show up – how you present yourself – has a lot to do with your success. When you were in a corporate job, it was more important to blend in. It was all about keeping your head down, going with the flow – projecting the ‘company’ face (featureless as…
Do you remember the original Star Trek episode where the Enterprise was being threatened by an unknown enemy? Negotiations were going nowhere and Mr. Spock concludes that there were no more winning chess moves left – logically – so Captain Kirk responds “Not Chess, Mr. Spock. Poker!” He then bluffs the other ship by telling…
When Your Client is a Dope I’m officially coining the term: Dope-lomacy! Have you had an experience like this: You politely and patiently try to help someone understand where they’re mistaken – you explain your credentials (Masters degrees, years of experience, plus…) – yet they’re so focused on spinning BS, blinded by their own ego…
Have you been feeling that Pre-Spring Slump? It hits about mid February. You got all charged up with your plans in January and now it just feels like WORK. Plus you’ve got bills to pay, so there’s added stress, too. Don’t beat yourself up about it. We all go through it. The key is to…
Google Plus has some great new tools that Solo Pros can use to gain visibility and grow their income.
Running ragged with marketing tasks? STOP and review your plan – or create one. Solo Pros run themselves ragged with all the ‘tasks’ they think are important to market their business in an endless search for new clients. It can truly be overwhelming. But when I stop and ask them, “What’s the plan, here?” The…
Frustrated people look back and gripe about what they weren’t prepared for. Savvy business owners look ahead and position themselves. Over the past nearly fifteen years that I’ve been involved with Solo Pros – First with my own journey and then the expanded journey of hundreds of members of the Self-Employed Communication Professionals. It’s always…
Marketing Strategies from the Master Apple’s fierce following is what’s kept them afloat during the worst economy in decades. Can you create the same thing? Apple has a cult following. Their marketing has embraced the powers of scarcity (they only serve “their’ people) and social proof (“Their” people rave about them). It started nearly 30…
Do you have a set of criteria for your clients? Your services are not right for everyone – and everyone is not a good client for you. Remember that sign on some of the rides at Disneyland that said you had to be “this tall to ride” on it. Not only did it make sure…
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